I realize it’s not all about rates, but when looking at a company from a business standpoint, you do want line up with a company that’s at least competitive in the marketplace. At the very minimum you MUST be able to offer savings compared to the incumbent provider in your area. For those few who may not know that this means, the incumbent is the standard provider in each area that we are switching customers away from.
If you can’t beat the incumbent…
- then you are not in the business of delivering value.
- then you are having to ask your friends and family to pay more just to be your customer.
- then you’re making money at someone else’s expense
The incumbent provider test work in every state but Texas. There essentially is no longer an incumbent provider rate to compare with in Texas, so it just comes down to the lower rate on a head to head comparison.
The chart below shows a comparison between Xoom Energy rates and Ambit Energy rates at three different snapshots in time. The numbers speak for themselves…
Hope this has been helpful. Please share your comments below.
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