Handling the “pyramid scam” objection

Recently I received an email from a new contact I made on Linked-In that is an Ambit Energy consultant in another team.  He expressed the following frustration:

I have learned that my expertise is not network marketing.  It seems that everyone I talk to about the Ambit Energy opportunity thinks it is a pyramid scam, even after viewing the “why ambit works” website video.  Customers too.  No matter how I present it or explain it aft they tell me, their opinion does not change.  Do you get the same?  How do you do it, as obviously, you have been successful at it?  Thank you. 

– Albert from Albany, NY

I thought you you all would like to read my response to this email:


Thanks for reaching out Albert! Here are my thoughts…

Customers should never really know that it is mlm, all they need to know is that you started a business working with energy and you are contracted with one of the top providers in the state.

As far as people looking at the business, I think you are attracting what you fear most. Instead of avoiding mlm, try coming right out with it, saying something like hey Bob, “what do you know about network marketing? I’m talking about companies like mary kay, mellaleuca, avon, pampered chef, etc… You know I was never really a big fan myself until I found an mlm selling something that everybody has to have and for less! This is what caught my attention about Ambit.

The thing is that most everybody know mlm is legit, saying it’s a pyramid scam is just a cop out and you will usually only get it from people if you enable them through a lack of confidence in the concept of network marketing. Usually I laugh if somebody says it’s a pyramid scam, and then I’d say really, that’s interesting, I’ll have to call the Public Utilities Commission and ask them why they approved a pyramid scam to be a licensed provider of energy for the state. I wonder how they could have let that slip by?

Stupid answers and stupid questions like “is this a pyramid scam” or “this is a pyramid scam” do require an equally stupid and sarcastic answer if you ask me. Fit this to your own style but the bottom line is that you have to come back with something either sarcastic or commandingly convicted to combat the stupidity of “pyramid scam” objections. What do you think Jere Thompson would say? The bottom line is that you need to change your belief and conviction.

On the other hand it is a completely different question if they ask if it is mlm. Then you can say “absolutely”! “This is MLM perfected! This is the first mlm I’ve ever found that sells something of value that EVERYBODY uses! Can you imagine taking the power of network marketing and applying it to electricity and natural gas, utilities that people cannot live without!”

Hope this changes your approach!

Shawn Cornett Ambit Energy Signature

Shawn Cornett

Ambit Energy Founding Executive Consultant

Top 20 Income Earner
Six Time 5-Star Club Qualifier
Pacesetter, Powersurge & Pure Energy Award Winner

(210)232-6032
ambitpros@gmail.com

 

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  1. Daniel Kim says:

    How do we overcome objections?

    It is extremely difficult to handle objections in general, but I believe that an objection can be the beginning of his or her interests or attentions in certain matter(ex. Ambit Energy) .

    Respect and compliment on their objections are priority and the most important attitude towards rejections. Because the first impression or first response to the objectuion is very important.

    A consultant never to lose their temper nor to be frustrated when they hear sarcastic questions or obstructions from the prospective customer(consultant). Always agree and reply just humorous and use the “Yes,,But..” method.

    For example, “Yes, you right! I thought the same too at first, but Pyramid is not so bad, if these good things are recognized and distributed throughout the world and dollars pile up a mountain high like a pyramid, wouldn’t it be great? Even an one dollar bill has a picture of a pyramid on the back right ?”(A bit of humor will ease the tension and enable to use the skill is one of the most valuable qualities of a top consultant.

    If this was a scam, how come there are so many enthusiastic and devoted consultants expand their clients so rapidly? It would have been caught before they could even start.” and you and I never been here! (this means aren’t you an ass?)

    Or as shawn responded, “ Usually I laugh if somebody says it’s a pyramid scam, and then I’d say really, that’s interesting, I’ll have to call the Public Utilities Commission and ask them why they approved a pyramid scam to be a licensed provider of energy for the state. I wonder how they could have let that slip by?”

    This is very good response !

    We, consultants are eating up objections; Objections are the first steps to success.

    Welcome ! Obstruction ! Welcome any rejection ! Enjoy the obstruction !

  2. admin says:

    Thanks so much for your kind words Matt. Hope to meet you at Ambition!

  3. Shawn, awesome response. I’ve been following you for awhile now and can quite honestly say your information holds more value than just about everyone else I’ve encountered to this point,combined!
    Your style is beyond doubt worthy of duplication which in turn can help us all give MLM a better name. Keep up the awesome work. Looking forward to your Twitter webinar tomorrow night. Again, nothing but rock solid stuff all the way across the board.